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Five years ago, it seemed nothing was as buzzy and mysterious as SEO. Today, “content marketing” has taken over as reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend.

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For a while now, search engine optimization (or SEO. their website as a way of working their way up in SERPS, by providing useful content that readers might share on social media. But blogs are also a brilliant way to naturally drive.

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