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"Arguably the best ad of the game. less than two hours after the now-legendary tweet went live. "The answer: The agency behind the on-the-fly ad was 360i." Here how it went down: "We had a mission control set up at our office with.

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In the scramble to prove digital advertising works. and that’s usually whatever reflects the agency’s performance in the best light. If a client requests a media audit, they’re not told who else is in the pool, so it’s hard to tell if it.

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Mar 29, 2011  · The Digital Marketing Series is supported by HubSpot, which offers inbound marketing software that helps small and medium sized businesses get found on the Internet by the right.

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IPG agencies McCann, R/GA and MullenLowe ranked among the industry’s best-performing agencies and MRM. of our rapidly-changing industry," Roth added. Advertising Age named the global creative and digital networks McCann,

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May 01, 2016  · Double-digit digital. Digital revenue for U.S. agencies surged 13.5% in 2015 to $19.3 billion, including digital work for all agency types from ad agencies.

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The report compiles best practices in digital video advertising from more than 20 industry experts who spoke with eMarketer, including executives at ad agencies, brand marketers, publishers, ad exchanges and tech firms.

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Mumbrella held a hangout today to dissect the issues and themes that have emerged at the Cannes Lions this week. Kim Douglas, the managing director of Sapient Nitro’s Hong Kong and Singapore operations, talked to Mumbrella’s Asia.

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Marketers like Chipotle are turning to consulting firms to help transform their businesses – which should seriously worry ad agencies

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It’s been a year of difficulty and strife, but also of remarkable creativity that leaned into those tensions and tried to resolve them—or at least, to inspire a way forward. Adweek’s 10 Best Ads of 2017 tackled plenty of challenging themes—among them, journalism and politics; race and bias.

Local agencies buy ad placements for the digital element of the campaigns they are running. In Africa, it’s used.

In fact, the sheer scale of the problem was highlighted in March in a report on ad fraud from a WPP-backed research agency, which estimated that the cost of bot fraud could be as high as $12.48 billion, roughly 20 percent of what’s.

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