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The Basics Good search engine optimization is very basic. A successful search engine optimization campaign will contain these essential components: Content. Content is what drives search engine rankings, content is what brings users to your site, and content, when sprinkled appropriately with keyword phrases, will feed search engine spiders.

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SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

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Jan 13, 2010  · Every business with a Web site should make Search Engine Optimization — trying to get your site as high up as possible on Google and Bing search-results pages — a part of their growth strategy. At its most basic, "SEO" means finding ways to increase your site’s appearance in web visitors’ search results.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as "natural", "organic", or "earned" results.